ConnectBright helps 'suit-up' companies' advocacy armies through
Sunnyvale, CA: ConnectBright, the advocacy building network, has created a platform that
revolutionizes the way service providers collect referrals. Through ConnectBright's SaaS
product, service providers are now able to give their customers the right weapons they
need to become the most intelligent sales force for their enterprise service providers.
During ConnectBright's soft launch- the SaaS company teamed with 150 companies to
help test and build the features that would help them succeed. A highlight beta user, Arezzini
Marketing Services, relies heavily on referrals to generate new business just like
many other enterprise service providers. Alex Arezinni, the owner of Arezzini Marketing,
explains "For boutique service companies, like us, the traditional advertising and marketing
tools that exist are expensive and don't generate as much value as a simple referral
does. Unfortunately, referrals take a long time to get".
Extensive customer interviews revealed that the problem service companies are
facing is that asking for referrals is uncomfortable and many times customers do not know
what a great referral looks like. For Arezzini Marketing, finding referrals is tough - "I have
found that customers are happy to send me referrals, but the reality is that my customers
are busy and don't always know who to refer" explained Alex.
While using ConnectBright, Alex was able to engage and equip 66% of his customer
base to use ConnectBright's intelligent matching system that suggests the optimal companies
to refer to Arezzini Marketing. Arezzini explains, "The quality of referrals coming in
have been fantastic, and engaging my customers through this platform makes this process
easier and seamless". ConnectBright’s tool empowered Arezzini Marketing’s advocates
and created a powerful lead generation program.